Feed Me Light were thrilled to have had the opportunity to create a commercial for US start-up company Wrapify
. This colourful narrative short demonstrates the breadth of skills within the FML creative team in producing their first heavily illustrative 2D piece.
Over the last two years the brand has grown significantly, from what people perceived as a singular local city service with a few cars, to a nationwide advertising service. With impact disruptive marketing, called Swarms, and heavy investment in technology with client access to real-time analytics, these were important elements of the Wrapify brand and its services that needed reflected in the campaign.
Available nationwide across all of the US, it was important that we covered multiple locations to show its scale, but also the reach and accessibility to people, hence character animation being a driving factor.
We aimed to create an engaging world of dynamic environments, travelling through iconic locations in the USA that are stylised, engaging and instantly recognisable. The flow of narrative through various landscapes and characters demonstrates that the potential reach of Wrapify is so much higher than a static billboard in one location, it can reach every part of the country.